Found
For Found, a 90s-inspired vintage store, I designed a playful and inviting brand identity centered around a pastel and muted color palette that reflects the nostalgic yet modern vibe of the shop. The logo captures the fun, expressive spirit of 90s fashion while maintaining a clean and approachable aesthetic. In addition to the logo, I created cohesive branded materials including business cards and custom envelopes, all designed to maintain visual consistency and charm across every customer touchpoint. I also wrote a press release to announce the store’s grand opening, blending a journalistic tone with the brand’s voice to generate excitement and connection within the local community.
