For a Chicago construction business, I developed a complete rebrand that depicts the company in a professional way while also giving the feel of reliability and expertise. I designed a clean, serious logo that communicates strength and trust—key values in the construction industry. The branding uses a bold blue color palette to reinforce a sense of stability and confidence. In addition to the logo, I created business cards that maintain a sleek and professional layout, as well as informative posters outlining the company’s services for promotional use in the community. My goal was for the overall brand identity to be cohesive, modern, and built to resonate with both residential and commercial clients!